FOR IMMEDIATE RELEASE

Jacobs Imports Evolves into House of Beloved Brands (HOBB): Ushering in a New Era of Diaspora Commerce

NEW YORK, NY – July 2, 2025 — After more than three decades of serving as a trusted gateway for Caribbean grocery products in the U.S., Jacobs Imports Inc. is turning the page. The company today announces its transformation into House of Beloved Brands (HOBB) — a digital-first cultural commerce platform designed to reimagine how diaspora food brands scale, ship, and connect to global markets.

At its core, HOBB is more than a rebrand — it’s a bold rethinking of the grocery aisle. One where culture, commerce, and community intersect. One where every dollar spent contributes to shared economic empowerment.

From Distributing Goods to Building Infrastructure

What started as a family-run importer of Caribbean goods is now launching an ambitious platform to solve a much bigger problem: the infrastructure gap for diaspora brands.

Diaspora communities spanning the Caribbean, Latin America, West Africa, and South Asia — command trillions in purchasing power, yet face a critical lack of digital and physical systems to distribute their cultural products. This results in supply chain fragmentation, high costs, inconsistent availability, and diluted cultural authenticity.

HOBB aims to fix this.

Introducing HOBB Connect: The Backbone of the Cultural Economy

HOBB’s cornerstone platform — HOBB Connect — is a one-stop solution tailored for diaspora food and CPG brands. It includes:

• PIM (Product Information Management) for multilingual product data, origin stories, and compliance

• Distributed Fulfillment Centers in key diaspora hubs for faster, affordable shipping

• Retail Integration for ethnic grocers, mainstream retailers, and e-commerce marketplaces

• Community Insights to track demand trends across diaspora populations

A Marketplace Rooted in Culture

HOBB isn’t just selling groceries — it’s preserving heritage and amplifying unheard voices.

“We help ethnic and diaspora food brands grow in the U.S. — while keeping their roots intact,” said Dexter Jacobs, President of Jacobs Imports and founder of HOBB. “This is about shared ownership, storytelling, and keeping the soul in every bite.”

By creating a retail-ready backend and democratizing distribution, HOBB lowers the barriers for small brands to achieve scale — without compromising identity. Whether it's an Afro-Caribbean boutique in Brooklyn or a diasporic supermarket in London, retailers gain access to authentic products delivered with consistency and care.

Community Wealth Starts at the Checkout

In an era where cultural authenticity is commodified but not often compensated, HOBB flips the model. Its long-term roadmap includes:

• Membership & Ownership Models allowing diaspora shoppers to become co-owners

• Remittance-to-Commerce Tools enabling families abroad to send groceries, not just cash

• Co-op Distribution Hubs that channel profits back to local producers

Why Now? Why HOBB?

With diaspora populations on the rise and ethnic grocery demand projected to nearly double by 2032 (Credence Research), the moment is ripe for HOBB to lead.

Platforms like Faire, Spocket, and 1WorldSync fall short when it comes to cultural nuance, cross-border fulfillment, and equitable economics. HOBB fills this gap by serving as the infrastructure layer for a high-growth, high-impact market.

“The U.S. Latino and Caribbean consumer economy alone represents $2.7 trillion,” notes the white paper. “If measured separately, it would be the 7th largest GDP in the world.”

What’s Next

HOBB launches this summer with early partners in Jamaica, Trinidad, and the Dominican Republic. The first set of 100 diaspora brands will be onboarded via HOBB Connect, with fulfillment centers operational in the Bronx and Miami by fall.

A global town hall series, branded HOBB Pulse, will also debut — engaging shoppers, retailers, and diaspora stakeholders on WhatsApp and Zoom to co-create the roadmap.

About House of Beloved Brands (HOBB)

HOBB is a next-generation cultural commerce platform designed to support, distribute, and elevate diaspora food and CPG brands. Built by the team behind Jacobs Imports Inc., HOBB unites product innovation, cooperative economics, and logistics infrastructure to power the future of cultural supply chains.

Learn more at: www.houseofbelovedbrands.com

Media Contact
HOBB Media Relations
📧 press@houseofbelovedbrands.com
📍 New York, NY